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The
Midmarket Elite Vendor Program, launched at the most
recent Midsize Enterprise Summit, is designed to accelerate
the decision-making and buying process of IT executives,
while providing the means for a select group of vendors
to increase their midmarket credibility and visibility.
To be nominated, Midmarket Elite Vendors will be evaluated
and selected by the Summit
Advisory Panel – Senior IT Executives who
represent a diverse group of midsize businesses.
The
evaluation and selection criteria include:
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A
comprehensive, well-executed midmarket strategy
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Midmarket
and vertical insight (based on experience) |
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Differentiated
products and services that are aligned with midmarket
needs |
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A
value-based pricing strategy that considers after-sales
support and total-cost-of-ownership |
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Long-term
commitment to, and viability in the midmarket
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Case
studies and client references by industry and
size to validate claims (a minimum of 4) |
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An
organizational structure that incorporates pre-
and post-sales service and support |
Vendors
are also required to attend a complimentary Gartner
“Do’s and Don’ts” Webinar,
and participate in a post-Webinar survey. Finally,
technology vendors must submit a presentation for
review by the Summit
Advisory Panel which,
if accepted, will be delivered by vendor company representatives
during Private Boardroom Appointments or World Premieres
at Midsize Enterprise Summit in 2004.
Once
nominated, Midmarket Elite Vendors benefit from the
program by:
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Developing
client references and case studies that increase
midmarket credibility and visibility |
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Increasing
recognition before, during and after the Events
as a best-in-class midmarket Vendor |
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Branding
with the program designation on the Summit vendor
collateral |
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Gaining
an onsite spokesperson and IT Executive peer reference(s) |
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Inclusion
in the Midmarket Elite Vendor Directory posted
at the event web site |
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Expanding
value-add promotional efforts in conjunction with
Midsize Enterprise Summit. |
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Obtaining
eligibility for a Midsize Enterprise Innovation™
Award nomination in this category. |
For
more information on the Midmarket Elite Vendor Program,
call toll-free 877-619-7956, x493 today.
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