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Raymond Laracuenta, Gartner’s
Principal Strategist for Small to
Midsize Business Research |
| At
the recent Midsize
Enterprise Summit we spoke with
Raymond Laracuenta, vice president
and practice area director in Gartner
Research about the state of the midmarket
today, the major challenges vendors
face, and what to consider to gain
mind and market share. |
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Midmarket Purchasing Plans for IT
Services |
| IT
services vendors should pay close
attention to how, from whom and what
midsize businesses want to consume
from outside providers. Take a look
now at the IT services purchase plan
preferences among low end (100-499
employees) and high-end (500-999 employees)
midsize business segments. |
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IT
Spending Trend Tilts Strongly in Favor of
Midsize Businesses
Midsize
businesses present a lucrative opportunity
for technology vendors, but penetrating
the midmarket requires a focused sales and
distribution strategy. What should technology
vendors take into consideration as IT spending
continues to increase in the midmarket?
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| New
Program Announced for Technology Vendors
Serving the Midmarket |
| The
Midmarket Elite Vendor Program has launched
- the first program of its kind to accelerate
the buying process at midsize businesses,
and increase credibility and visibility
for a select group of technology vendors.
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| Continue
to receive The Midmarket Report
monthly --- register for your free
subscription now! Click
here. |
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| Click
here for past
editions of The Midmarket Report |
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