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Selling the Value of Business Continuity
Planning |
| Involvement
at the initial stages of assessment
of what midsize businesses need can
provide rewards at the selection phase
for product and service vendors. |
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Service
Provider Opportunities in the European
Midmarket |
| External
service providers who want to take
advantage of the midmarket opportunity
in Europe must design a sound go-to-market
strategy that includes developing,
testing and marketing business solutions
focused on selected vertical markets,
rather than IT solutions. For specific
recommendations, |
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| Ways
to Provide Answers to Midsize Enterprise
Business Continuity Questions |
| Consider
a variety of ways to penetrate midsize
businesses with your value proposition
– illustrate scenarios, perform
site assessments, and utilize case
studies in different media –
to engage and build relationships
with IT decision-makers in the enterprise.
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| Midsize
Companies in Better Shape for IT Spending
Recovery |
| The
IT spending recovery appears to be gaining
momentum, and in a large measure, the recovery
is being propelled by midsize businesses,
which used to get little attention from
technology vendors. What’s driving
it? |
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Buying Preferences among Midsize Businesses:
IT Services |
| IT
services vendors’ positioning and
messaging to succeed among midsize enterprises
must be unique to the individual midsize
business segments as defined by enterprise
size, and further by vertical and region.
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| Continue
to receive The Midmarket Report
monthly --- register for your free
subscription now! Click
here. |
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Click
here for past
editions of The Midmarket Report |
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