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Midsize Businesses Show Preferences for Security Services

Security is one area that midsize businesses (MSBs) cite as a priority for investment in 2004, and Gartner research indicates that more than 60 percent of North American MSBs don’t have a dedicated resource to manage security. Thus, MSBs are prime candidates for the use of external service providers (ESPs) for security professional services as well as operational services, such as monitoring or managing security infrastructure.

The results from a recent Gartner user needs survey provides insight into the types of security services MSBs plan to buy and identifies the factors they consider when choosing an ESP for security services. Network penetration testing was the most popular service identified by MSBs, with network security assessment cited as the next priority.

 
Activities for ESPs in the Next 12 Months (Percentage of Respondents)
 
100 to 999 Employees
(N=61)
 
Network Security Assessment 31
Security Architecture Development/Review 25
Network Penetration Testing 43
Security Product Implementation/Integration 20
Security Policy Development/Review 15
Internet Server Hardening 18
Wireless Security Product Implementation/Integration 11
Physical (Site) Security Assessment 11
Wireless Security Assessment/Policy Development 13
Security Incident Response 10
Internet/Intranet Application Software Code Review/Testing 8
Identity Management/Global Directory Projects 3
Other 2
None 31
Note: Multiple responses allowed.
Source: Gartner Dataquest (October 2003)

Table 2 below shows responses to the survey question regarding the most important factors in choosing a security-consulting vendor. Expertise and reputation – in security and in IT services – and track record rank highest.

 
Importance of Factors in Choosing a Security Consulting Provider
 
100 to 999 Employees
(N=48)
 
Expertise and Reputation in IT Security 6.02
Expertise and Reputation in IT Services (Consulting, Implementation, Management) 5.81
Demonstrated Track Record (as Conveyed by Customer Testimonials or Reference Accounts) 5.51
Price 5.15
Vendor's Security Certifications and Security Organization Affiliation 5.35
Your Established Relationship With This Vendor 5.23
Ability to Offer Turnkey IT Security Solution 4.64
Ability to Offer/Support Specific Brands of Security Hardware/Software 4.55
Familiarity With Your Company's Industry (Vertical Expertise) 4.26
Geographic Coverage Capability 3.91
Note: Rated on a scale of 1 to 7 in which 1 = not at all important and 7 = extremely important.
Source: Gartner Dataquest (October 2003)

Security vendors approaching the midmarket or IT services vendors adding security to their MSB offerings should consider the following Gartner recommendations: 
When targeting midsize businesses, vendors should invest in security visibility, reputation and reference accounts.
Security product vendors and security consultants should pursue opportunities to sell or channel managed security services to midsize businesses, for which strong security reputation and expertise are important.
Security vendors should partner with trusted advisors that can provide low-cost assessments to identify potential vulnerabilities.
To address the overall midmarket, it is necessary to offer, organically or via partners, turnkey solutions and integration skills.

You can learn more about MSB’s preferences for security services from nearly 500 IT decision-makers firsthand at Midsize Enterprise Summit. For details on presentation opportunities, click here or call toll-free 877-619-7956, x493.

Reference
Research Brief
SMBs Show Preferences for Security Services
Publication Date: November 5, 2003
Author: Kelly Kavanagh, Gartner, Inc.


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