Q: What’s become the most valuable part of antivirus solutions?

A: Due to the nature of many malicious code attacks and the greater speed and breadth of transmission techniques, the update service of an antivirus solution is becoming the most valuable part of the product. Midsize enterprise buyers know they are not buying software or an appliance, so much as they are buying a relationship with a partner that they can rely on to do ongoing threat research.

Learn more on what influences midsize businesses’ purchasing plans across a range of products and services. Join us April 18-21 at Midsize Enterprise Summit in Nashville.

Reference
Market Trends
Antivirus Software Market Surges to $1.4 Billion
Published: August 29, 2003
Authors: Norma Schroder and Arabella Hallawell, Gartner, Inc.