The trend for larger antivirus vendors wanting to market more complete solutions means many more opportunities for small vendors in content filtering and other related areas to partner or be the OEM of their wares to the large antivirus software vendors. The large vendors prefer to buy, rather than to build, to speed their time to market. The large vendor has the marketing budget and the installed base to quickly widen a smaller vendor’s market reach. It’s a win-win situation.

Further, antivirus/security ISVs that already are experimenting with delivering their software, as an appliance should continue those market experiments. That’s because pre-configured and speedy appliances are a growth area. Midsize organizations that do not have security expertise prefer them, and ISVs should load a box with what they think is the “sweet spot” combination of security functions. ISVs that have not yet taken the appliance plunge probably should evaluate the offerings of turnkey appliance sourcers.

Join us at Midsize Enterprise Summit to build business relationships with midmarket prospects and other vendors. For a list of participating vendors, click here now or call toll-free 877-619-7956, x493.

Reference
Market Trends
Antivirus Software Market Surges to $1.4 Billion
Published: August 29, 2003
Authors: Norma Schroder and Arabella Hallawell, Gartner, Inc.