Published monthly, September 2003
Buyer Preferences and Purchasing Drivers for Back-Office Applications
Enterprise application suite (EAS) solutions encompass one, some, or all areas associated with enterprise resource planning (ERP), customer relationship management (CRM) and supply chain management (SCM). What do midmarket IT decision-makers want and need for EAS solutions today?

Midmarket Trends in Software and IT Services
A high percentage of vendor revenue in many technology product and service categories is being generated from midsize businesses. Here we take a look at the key findings from a recent Gartner study on software and IT services in the midmarket, with recommendations to vendors developing go-to-market strategies.
 
Vendors! Improve your Probability of Getting on the "Short List"
Gartner has developed and recommends a three-phase approach to IT executives when evaluating and selecting critical technology and vendors. If you're selling IT solutions into the midmarket, here's how you can be prepared to address these requirements.
 
.. Midsize Enterprise Profile
Danvers Savings is Banking on Technology and Ingenuity for Continued Success
Like many IT departments across many industries, Danvers Savings Bank is being forced to do more with less. But creative technology solutions continue to support growth of this $820 million financial institution.
 
..Vertical Focus
Vertical Market Opportunities: Key Business Issues to Consider
Building a vertical market strategy? Focusing on the right vertical markets can be the single greatest opportunity, but don't overlook the risks.
..Subscribe
Continue to receive The Midmarket Report monthly --- register for your free subscription now! Click here.

Vertical Focus
 

Vertical Market Opportunities: Key Business Issues to Consider
Midmarket Perspective
 

Vendors! Improve your Probability of Getting on the "Short List"
Reach IT Decision-Makers at Midtier Banks
Midsize Enterprise Profile
  Danvers Savings is Banking on Technology and Ingenuity for Continued Success
Summit Forms Advisory Panel

Midmarket Trends in Software and IT Services
Buyer Preferences and Purchasing Drivers for Back-Office Applications
Click here for past editions of The Midmarket Report

Questions or comments? E-mail
midmarket@gartner.com

©2003 Gartner, Inc. and/or its affiliates. All rights reserved.
Reproduction of this publication in any form without prior written permission is forbidden. Gartner and Vision Events, a Gartner company, are registered trademarks of Gartner, Inc. or its affiliates. Other brands and trademarks are the property of their respective owners. All rights reserved.