Published monthly, October 2003

 

Home    
IT Decision-Making in the Midsize Enterprise


Among midsize businesses, the people who define the business need, determine the process, influence the buying decision, and sign the check are seldom the same within an organization. Surprisingly, those that may be the most influential internally may also be the least likely to make the final decision. But both influencer and final decision-maker are critical to the process.

We spoke with a number of senior IT executives across industries at the recent Midsize Enterprise Summit regarding the IT decision-making process in their organizations. All agreed that for the most part the business need is defined at the department level, but beyond this the process, including the parties involved, differ greatly. That said, there was one consistent element - the CIO plays a significant role in the final decision-making.

Following is a snapshot of the approach taken by midsize businesses in the retail, financial services, healthcare and manufacturing industries:

.>

BatteriesPlus, the largest, most comprehensive and most sophisticated battery store chain in America has 100 headquartered employees, including 20 in the IT department.

“For any major IT purchase, the decision ultimately lies with the CEO, the COO, the CFO and myself,” said Michael J. Lehman, VP Information Technology.

That said, it is Lehman’s team who must first assess the market, the vendors, and the products. Depending on the magnitude of the project, Batteries Plus will outsource portions of it to a consulting firm who works side-by-side with the IT department to perform due diligence, create the short list, and do contract negotiations.

Said Lehman, “Where there’s a high dollar amount and a high risk to the company, we will work closely with a consulting firm whose expertise lies in the particular area. But it’s a collaborative effort as we need to have the knowledge and understanding of the process as well.”

Although all capital expenditures for technology are approved through annual strategic planning, nothing moves forward without the executive team’s final sign-off. “We have all the necessary roadblocks in place to ensure that we’re staying within budgetary parameters,” said Lehman.


.>

BenefitMallSM.com is the leading provider of products, services, and tools for brokers selling small-group employee benefits and has 300 employees, 38 within IT.

At BenefitMall.com, CIO Scott Howitt has the business unit manager involved in a variety of ways. At the forefront, he wants clarification on the ROI opportunity from a department standpoint and how it can be measured. Howitt’s role is to then design a decision matrix that’s used to evaluate products and vendors, while simultaneously developing a financial model with the CFO. Once the short list is in hand, Howitt returns to the department head to ensure that what will be delivered will indeed meet the need.

”I want them to put skin in the game too, and if they believe in the project they will start cheerleading it to their people and the technology change over will be a lot easier,” said Howitt.

Who makes the final decision? “For a large purchase, the CEO, CFO, myself and the VP of Sales really have the veto power, but if I’m showing a good ROI, there’s seldom an issue. At that point, we go to the Board together.”


.>

Lexington Medical Center (LMC), a 292-bed metropolitan medical complex that anchors a comprehensive, county-wide health care network, employs 3500 people including 30 in IT.

At LMC, the IS department is given full decision-making power. Once the business need is identified and the IS Steering Committee confirms it’s a new purchase, IS takes total responsibility for finding the solution that will best fit within all the parameters.

Said CIO George Evans, “It’s our job to determine the best option and ensure that it’s compatible with our main clinical information system, runs on the platforms that we need it to, that it’s secure, and that the vendor is viable.”

IS manages the vendor negotiation process as well as they have the technical competence and the knowledge in-house to effectively do so. In fact, Evans signs most contracts for approved capital budget items, while senior management signs the check to make it final.

“Business units identify the need. IS is responsible for providing the solution,” said Evans.


.>

Manitowoc Crane Group, a leading producer of lattice-boom cranes, tower cranes, mobile hydraulic cranes, boom trucks, and related products for the construction industry, is one of three business units of The Manitowoc Company. This group has about 1200 employees in the U.S., of which 22 are in the IS department.

Every large unit purchase at Manitowoc begins with an Economic Value Added (EVA) to determine ROI right from the start. From there, it’s a collaborative effort between the requesting business unit and the IS department who works side-by-side as a supporting function to ensure that the department’s specifications and needs are met.

“We like to keep the business units in the process since they’re going to benefit by it,” said Dan Stuart, Director – Information Services Americas, “though it’s IS’s responsibility to deliver knowledge of platforms, architecture, as well as perform due diligence on solution and vendor options.”

With an EVA in place, a clear spec defined, a vendor short list in hand and the best price, the final recommendation then moves up the chain for approval to the CEO of the business unit.

The Bottom Line
The size of the business, the size of the IT department, and the dollar value of the purchase all strongly impact the level of involvement of influencers, as well as the stage at which the executive team of CxOs steps in. However, final purchase decisions are almost always made by a team at the higher levels of a midsize business – typically with CEOs, CFOs, COOs and CIOs. Those least likely to make the final decisions are business unit managers, IT specialists, functional area managers and board members.

How does this compare to your midsize enterprise IT decision-making process? We’d like to hear from you - email The Midmarket Report at midmarket@gartner.com.

Reference
Research Note
Sales Success: Targeting Influencers and Decision Makers
Publication Date: December 14, 2001
Author: Mika Yamamoto Krammer

..Subscribe
Continue to receive The Midmarket Report monthly --- register for your free subscription now! Click here.
Factors Influencing the Evolution of the IS Department
The demands placed on the IT infrastructure, architecture and IS staff of an enterprise increase in complexity as the enterprise grows. What factors influence when the IS organization in a midsize business must evolve to the next stage?

Gartner Vision Events Announces Winners and Nominees of the Midsize Enterprise Innovation™ Awards
Technology vendors were selected and honored with Midsize Enterprise Innovation Awards during Midsize Enterprise Summit, September 10-12 at the Renaissance Austin Hotel in Austin, Texas.


Qualify to attend Midsize Enterprise Summit in 2004 with a complimentary package that includes conference registration, travel arrangements, private hotel accommodations, meals and networking events. Guests are selected on a first-come, first-served basis. To qualify, simply click here now.

North America 2004
East Coast
April 18-21
Gaylord Opryland Resort
Nashville, Tennessee
West Coast
September 19-22
Manchester Grand
Hyatt San Diego
San Diego, California
Europe 2004
United Kingdom
February 8-10
Warwick, UK
France
June 1-3
Deauville, France
Germany
September 5-7
Stuttgart, Germany

Outsourcing in the Midsize Enterprise: A Selective Process

Strategies for the Midmarket: Extending the Value of your IT Investments through Integration

Midmarket Perspective
 

Improving the IT Vendor Selection Process: Negotiation

2004 Initiatives – Take Advantage of a Buyer’s Market

 

Questions or comments? E-mail
midmarket@gartner.com


©2003 Gartner, Inc. and/or its affiliates. All rights reserved.
Reproduction of this publication in any form without prior written permission is forbidden. Gartner and Vision Events, a Gartner company, are registered trademarks of Gartner, Inc. or its affiliates. Other brands and trademarks are the property of their respective owners. All rights reserved.