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IT Decision-Making in the Midsize
Enterprise |
| A
variety of sources influence IT buying
decisions within midsize businesses,
and these may include both internal
and external influencers. See how
midsize businesses in retail, financial
services, healthcare and manufacturing
are approaching the process. |
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2004 Initiatives –
What are the IT Priorities in the
Midsize Enterprise? |
| What
are midsize businesses planning for
2004? Gain insight from senior IT
executives in retail, manufacturing,
healthcare and financial services.
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Sharp
Organizational Strategies and Sales Skills
are Required When Selling to the Midmarket
To
succeed in the midmarket, IT vendors have
to pay attention to a number of key issues
to demonstrate their understanding and awareness
of MSBs unique characteristics. |
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Leveraging
Vertical Market Opportunities |
| The
successful selection of vertical markets
and matching internal capabilities to market
needs will be the difference between growth
and no growth for many IT vendors. |
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©2003
Gartner, Inc. and/or its affiliates. All rights reserved.
Reproduction of this publication in any form without
prior written permission is forbidden. Gartner and Vision
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of Gartner, Inc. or its affiliates. Other brands and
trademarks are the property of their respective owners.
All rights reserved.
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monthly --- register for your free
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here. |
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